Following the NBA All-Star Staters announcement on TNT at 7 p.m. ET, Jordan Brand will outfit the league’s stars for the seventh consecutive year at the 2024 NBA All-Star Game in Indianapolis. The apparel will go on sale tonight on NBAStore.com, Nike.com, and select retailers nationwide.
The 73rd NBA All-Star Game in Indianapolis on Sunday, February 18 at 8 p.m. ET will mark the on-court debut of the Jordan Brand NBA All-Star 2024 uniforms, which incorporate Nike Dri-FIT ADV technology. The game will air on TNT in the United States and be available to fans in more than 200 countries and territories in more than 50 languages.
The East vs. West concept is back, and Indiana’s rich basketball tradition is honoured in the uniforms. The vintage, Hoosier-inspired warm-ups from Jordan Brand will also be worn by the 2024 NBA All-Stars.
With a tonal twist on the traditional red and blue uniforms with cream lettering, the uniforms are anchored in a nostalgic, heritage style inspired by the notion that basketball was raised in Indiana. The famous Pacers uniforms from the late 1990s and early 2000s served as the model for the pinstripes.
Among the design details are the following:
The jersey’s front prominently displays the 2024 NBA All-Star emblem beneath the word “All-Star,” which incorporates racing stripes as a nod to the host city.
The five players on each squad that are active at any one moment are represented by the five stars on either side of the jersey.
In honour of downtown Indianapolis’ Monument Circle, which encircles the mighty Soldiers and Sailors Monument at the heart of “Circle City,” the logo is also displayed on the side of the short with a sizable circle surrounding it.
The 12 All-Stars on each roster are represented by the six stars that rotate the NBA All-Star emblem on each side of the court.
The anthem image above the black jock tag on the jersey is accentuated with the words “73rd Annual.”
The graphic roots of basketball served as the inspiration for the “ASG” ligature mark on the belt buckle.
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