The Green Bay Packers have officially run out of excuses. With the NFL salary cap spiking to an all-time high of $255.4 million for the 2024 season, general manager Brian Gutekunst no longer has the luxury of pleading financial caution when it comes to improving the roster. And at the top of that priority list? Securing an elite running back—namely, former Raiders star Josh Jacobs.
For years, the Packers have danced around making splashy free-agent signings, often citing cap concerns, long-term roster balance, and their draft-and-develop philosophy. But with the league’s financial windfall providing an unprecedented opportunity, Green Bay has the rare chance to add a true difference-maker to its offense without jeopardizing its future.
Why Jacobs Is the Perfect Fit for the Packers
The Packers’ rushing attack has been inconsistent in recent years, largely due to injuries and an aging backfield. While Aaron Jones has been a reliable contributor when healthy, he turns 30 this season, and his contract situation remains murky. AJ Dillon, a power back once thought to be a long-term complement, struggled to produce at a high level in 2023, averaging just 3.4 yards per carry.
Enter Josh Jacobs—a bruising, explosive playmaker who led the NFL in rushing just two seasons ago. At 26, he’s in his prime and brings a rare blend of power and elusiveness that would instantly elevate Green Bay’s ground game. He’s also an asset in the passing game, a trait that would make life even easier for quarterback Jordan Love as he continues his development.
Most importantly, Jacobs has proven he can carry an offense. In 2022, he ran for 1,653 yards and 12 touchdowns, showcasing his ability to dominate defenses. Even in a down year for the Raiders in 2023, Jacobs remained a workhorse, battling through injuries while still showing flashes of his All-Pro talent. If the Packers are serious about making a deep playoff push, adding Jacobs would be a statement move.
The Cap Boom Changes Everything
Before the salary cap increase was announced, many teams—including the Packers—were preparing for a more conservative approach in free agency. But now, with an extra $30 million available compared to last season, Green Bay has far more flexibility than anticipated.
Gutekunst and the Packers’ front office have long been known for their cautious financial approach. They prioritize homegrown talent and rarely dip into the high-end free-agent market. However, this surge in available funds gives them the ability to retain key players while still being aggressive in the open market.
What It Would Take to Land Jacobs
Jacobs is expected to command a deal in the range of $12-14 million per season. Given the Packers’ cap situation, they can afford to structure a contract that aligns with their financial strategy—perhaps with incentives, an out after two years, or a front-loaded deal to keep future commitments flexible.
If Green Bay fails to make a move for Jacobs, it won’t be because of financial constraints. It will be a conscious choice to pass on a proven star when the opportunity to add him is more realistic than ever.
The Stakes for Gutekunst
Gutekunst’s tenure has been defined by both bold moves—such as drafting Jordan Love—and a reluctance to make aggressive free-agent splashes. But with the cap surge providing an ideal scenario, there’s no justification for missing out on a player of Jacobs’ caliber.
The Packers are a young, ascending team. Love showed immense promise in his first full season as a starter, and the defense has foundational pieces in place. Adding a weapon like Jacobs could be the missing link that transforms Green Bay from a playoff team into a legitimate Super Bowl contender.
If Gutekunst decides to pass on Jacobs, the question becomes: What exactly is he waiting for?
Final Thoughts: No More Excuses
Green Bay has money to spend, a need at running back, and an elite player available. If the Packers truly believe in maximizing their window with Jordan Love under center, signing Josh Jacobs is the move that must be made.
The time for excuses is over. The time for action is now.
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