The Minnesota Vikings and PepsiCo have announced a long-term partnership renewal that will keep the two brands connected until the 2031 NFL season. “PepsiCo offers a portfolio of iconic brands that continue to set the standard across industries,” stated Vikings EVP & CMO Martin Nance. “This extension reflects a shared ambition for creating bold, transformative fan experiences and strengthening our ties to the community. Together, we will continue to enhance our brands while driving meaningful engagement and creating unique experiences.”
PepsiCo’s long-standing association with the Vikings has grown with the team’s expansion into the United States.
Bank Stadium opened in 2016, with new product offers and a varied choice of food and beverage options for fans to enjoy. As U.S. Bank Stadium approaches its tenth NFL season, the two organizations will continue to explore new ways to provide fans with products and experiences on game day, in stores, and in their communities.
“We are thrilled to extend our long-standing partnership with the Minnesota Vikings,” stated Melissa Duhaime, PepsiCo’s Director of Sports Marketing. “This collaboration will tap into our broad portfolio of beverage and convenient foods and reflect our shared commitment to delivering immersive experiences for fans both on and off the field.”
“This partnership extension between two distinguished brands is done in the spirit of excellence and shared passion for creating innovative retail, community, and stadium culinary programs,” stated Vikings Executive Vice President and Chief Revenue Officer John Penhollow. “This is a continuation of our joint efforts to bring even more energy and excitement to Vikings fans inside U.S. Bank Stadium, within the community and around the world.”
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