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Tennessee football got a significant boost over the weekend as star wide receiver Mike Matthews received promising news regarding his future in Knoxville. Matthews, a five-star recruit in the 2024 class, has been projected to have an NIL valuation of $415,000, making him one of the most marketable young players in college football.
The good news came in the form of reports indicating Matthews is on track to make an immediate impact for the Vols this upcoming season. After impressing in early offseason workouts, insiders have suggested that the talented freshman could carve out a starting role in Josh Heupel’s high-powered offense.
Matthews, a 6-foot-1, 180-pound receiver from Parkview High School in Georgia, was one of Tennessee’s biggest recruiting wins in recent years. The Vols beat out powerhouse programs like Georgia, Clemson, and USC to land the dynamic playmaker. Known for his elite route-running and ability to make contested catches, Matthews has drawn comparisons to former Tennessee greats such as Cedric Tillman and Jalin Hyatt.
According to On3’s NIL projections, Matthews’ valuation sits at approximately $415,000, reflecting his rising stock in college football’s evolving Name, Image, and Likeness (NIL) landscape. His combination of on-field talent and off-field marketability has made him an attractive figure for brands looking to tap into Tennessee’s passionate fan base.
With the Vols looking to build on last season’s success, Heupel and his coaching staff are eager to integrate Matthews into their fast-paced offensive system. Quarterback Nico Iamaleava, another five-star talent, is expected to be Tennessee’s starter in 2024, and having a receiver like Matthews could provide a lethal one-two punch for the Vols’ passing attack.
While it’s still early in the offseason, the reports surrounding Matthews’ progress have only fueled excitement among Tennessee fans. If he continues on this trajectory, the $415,000 star could become a household name in the SEC and help lead the Vols back into national contention.
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